Text 100 receives Sendmail’s PR biz

EMERYVILLE, CA: Just three months after hiring UpStart Communications, Sendmail has shifted its estimated dollars 500,000 corporate and product PR account to Text 100’s San Francisco office.

EMERYVILLE, CA: Just three months after hiring UpStart Communications, Sendmail has shifted its estimated dollars 500,000 corporate and product PR account to Text 100’s San Francisco office.

EMERYVILLE, CA: Just three months after hiring UpStart

Communications, Sendmail has shifted its estimated dollars 500,000

corporate and product PR account to Text 100’s San Francisco office.



Sendmail, which developed the original Open Source code to enable

Internet e-mail, had worked with San Francisco-based InterActive Public

Relations from the company’s official launch as a commercial entity in

1998 through December 1999. UpStart, a mid-size hi-tech shop now owned

by Fleishman-Hillard, was tapped by Sendmail around the end of

January.



According to corporate communications director Barbel French, the

decision to part ways with UpStart was mutual, and both recent agency

shifts represent an attempt to better accommodate Sendmail’s resource

and international needs.



’Text 100’s global reach and understanding of international requirements

were important to our decision, as we’re rolling out the launch of our

European offices and establishing international distributors and

channels,’ French said.



Sendmail represents the second mid-six-figure account to join the Text

100/San Fran client roster within the past month. The Bay Area branch of

the UK-based, PR firm landed the Ask Jeeves business two weeks ago

(PRWeek, May 8).



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