Rudy’s woes spell opportunity to pros

NEW YORK: New York mayor Rudy Giuliani might appear to be crumbling beneath the weight of personal problems and professional tribulations. But to hear PR pros tell it, he may well be the luckiest man in politics.

NEW YORK: New York mayor Rudy Giuliani might appear to be crumbling beneath the weight of personal problems and professional tribulations. But to hear PR pros tell it, he may well be the luckiest man in politics.

NEW YORK: New York mayor Rudy Giuliani might appear to be crumbling

beneath the weight of personal problems and professional tribulations.

But to hear PR pros tell it, he may well be the luckiest man in

politics.



Two weeks after announcing that he had been diagnosed with prostate

cancer, the mayor blindsided the city - and his wife - by publicly

announcing that they were separating. This came only days after he

described Judi Nathan, a woman with whom he’d been spotted at numerous

high-profile events, as a ’very good friend.’



Several New York PR pros suggested that this chain of events could well

be the key to softening the mayor’s somewhat irascible public image -

which, whether or not he decides to run for Senate, could work wonders

for his political prognosis.



’This has given him a tabula rasa to run or not run and to be

understood,’ said Rubenstein Associates president Howard Rubenstein.

Added Dan Klores Associates managing partner John Marino, ’What’s

happened has allowed him to become a different person in people’s

eyes.’



GOP political consultant Kiernan Mahoney, however, disagreed. ’As anyone

who’s been through marital bumps can tell you, the humanizing aspect of

this is vastly overrated.’



One pro suggested that the mayor’s image didn’t need revamping in the

first place. ’I think his comments regarding the reports of his

political demise being premature were right on target,’ said Hill &

Knowlton CEO Tom Hoog. ’It’s hard to argue that New York City is not a

better place today than it was the day he took office.’



- See editorial and Big Pitch, p12.



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