QUESTIONS & ANSWERS: Stan Bratskeir - Bratskeir & Company president Stan Bratskeir is by all accounts a nice, bright guy. Just don’t disturb him when he’s kayaking or watching the Knicks

How did you get into PR? I was working as a writer when I was introduced to the owner of a PR firm. He asked me to try to right his foundering NY office. When I told him I knew nothing about PR, he said, ’Don’t worry. No one knows anything about PR.’

How did you get into PR? I was working as a writer when I was introduced to the owner of a PR firm. He asked me to try to right his foundering NY office. When I told him I knew nothing about PR, he said, ’Don’t worry. No one knows anything about PR.’

How did you get into PR? I was working as a writer when I was

introduced to the owner of a PR firm. He asked me to try to right his

foundering NY office. When I told him I knew nothing about PR, he said,

’Don’t worry. No one knows anything about PR.’



Tell us something amusing about your agency. We were pitching a coffee

company and recommended a program that borrowed from The Three Tenors.

With the briefest of introductions, a member of our group rose from his

seat and sang the presentation as an aria. We won the business.



Who do you most look like? Sort of a cross between Robby Benson and

Buddy Hackett.



What is the best invention of all time? The Thermos, of course. It keeps

hot things hot and cold things cold. How does it know?



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? Ron Popeil. Not

only did he put in the ’bomp,’ he demonstrated it in an infomercial,

made millions and brought it to half the households in America. Next

thing you know, he’ll be selling spray paint to cure baldness.



Who will be the PR industry’s next big hero, and why? We don’t need

heroes. We need to make our clients heroic.



With which historical figure do you identify? Lester Muthen. (Who?

Exactly. No one has ever heard of Lester Muthen.)



What is your idea of perfect bliss? Arriving home at the end of a long

day to find that one, the Knicks game has just started and they’re

beating the Heat; two, my wife is already cheering wildly; and, three,

there’s room for me on the sofa.



What was your most embarrassing moment? I was representing the Prince

Spaghetti Company, which had made a commercial that we thought would

make great news. The production house we hired to duplicate the tapes,

however, used old tape stock from X-rated movies that had not been

erased. A Wall Street Journal reporter ran the tape past the commercial

to scenes from the movie and intended to allude to it in his story.

After furious negotiations, the reporter agreed to keep the item out of

that story and make it part of a separate story focusing on me. To their

great credit, the folks at Prince took it in stride.



What will you do when you retire? Use my skills as a marketer to help

inner-city kids, enjoy my family and paddle my kayak.



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