Internet Wire ups service offerings

LOS ANGELES: Hoping to position itself as an across-the-board challenger to PR Newswire and Business Wire, Internet Wire has inked a number of deals to bolster the company’s service offerings.

LOS ANGELES: Hoping to position itself as an across-the-board challenger to PR Newswire and Business Wire, Internet Wire has inked a number of deals to bolster the company’s service offerings.

LOS ANGELES: Hoping to position itself as an across-the-board

challenger to PR Newswire and Business Wire, Internet Wire has inked a

number of deals to bolster the company’s service offerings.



Under the agreements, IW will distribute video and radio news releases

and other multimedia materials for News/Broadcast Network, Media On

Demand and Target Video News (TVN).



’Working with multiple providers makes us a more comprehensive resource

for the journalists and consumers who look to us for news,’ said IW EVP

of sales and strategic planning Jack Serpa.



TVN marketing manager Brian Unger, whose company has inked a deal

allowing IW to distribute its multimedia content, believes that IW will

soon surpass all rivals.



’Take Newstream.com (the Business Wire/Medialink joint venture), for

example,’ said Unger. ’Their audience is limited to 8,000 journalist

subscribers.



We have 25,000 registered journalists across the media spectrum.’



Newstream.com officials, however, aren’t exactly shaking in their

cyberboots over the announcements.



’We’re not in a numbers race here,’ said Medialink chairman, president

and CEO Larry Moskowitz. ’When a handful of would-be rivals throw

together unqualified numbers in the face of specific professional

objectives, it’s like comparing a rock to a building.’



Unger said his company and IW are up to the challenge: ’Sure, it’s David

versus Goliath, but we have a better product.’



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