Home Depot drops its Argentine firm

BUENOS AIRES: Just weeks before the opening of its first store in Argentina, Home Depot has decided not to renew its contract with local PR firm Aja Espil & Asociados. To fill the void, the company has brought in US agency of record Edelman for local media relations.

BUENOS AIRES: Just weeks before the opening of its first store in Argentina, Home Depot has decided not to renew its contract with local PR firm Aja Espil & Asociados. To fill the void, the company has brought in US agency of record Edelman for local media relations.

BUENOS AIRES: Just weeks before the opening of its first store in

Argentina, Home Depot has decided not to renew its contract with local

PR firm Aja Espil & Asociados. To fill the void, the company has brought

in US agency of record Edelman for local media relations.



Home Depot plans to open as many as half a dozen stores in Argentina

during the next five years and is hoping to develop the country’s nearly

nonexistent home-improvement market. The company is also rumored to be

looking for a top local PR exec to spearhead its communications and

marketing offensive in the country.



Home Depot recently inked a strategic alliance with French supermarket

giant Carrefour that would give the Atlanta-based retail chain strong

market clout in Latin America.



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