DIARY: Aerosmith doing a PSA? Dream on

The upstanding men of Aerosmith have never been known for their safe-living ways. So it came as a bit of a surprise when the Boston Public Health Commission’s Boston Pedestrian Protection Program co-opted the group’s ’Walk This Way’ for a public safety campaign.

The upstanding men of Aerosmith have never been known for their safe-living ways. So it came as a bit of a surprise when the Boston Public Health Commission’s Boston Pedestrian Protection Program co-opted the group’s ’Walk This Way’ for a public safety campaign.

The upstanding men of Aerosmith have never been known for their

safe-living ways. So it came as a bit of a surprise when the Boston

Public Health Commission’s Boston Pedestrian Protection Program co-opted

the group’s ’Walk This Way’ for a public safety campaign.



Chances are the boys weren’t thinking about encouraging people to wait

for the ’walk’ sign when they wrote the classic ditty. But that didn’t

stop BBK Communications from enlisting the group to support its message

in TV and radio PSAs.



’Using ’Walk This Way’ was a natural tie-in,’ says BBK senior publicist

Rebecca Passo. ’They’re a Boston-based band that is recognized

throughout the city and the nation.’



Signs will be placed at 12 high-injury areas throughout the city,

encouraging people to push the crosswalk button and wait for the ’walk’

signal. The signs will bear the message ’Think of the raw power. Stop a

dozen massive speeding vehicles with a single touch.’



Says Boston Public Health Commission director of communications Kristin

O’Connor: ’It’s a tongue-in-cheek approach.’



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