DIARY

What is it with PR agencies and big breakfasts? Eighteen months or so after Porter Novelli gave us the world’s biggest Pop-Tart, Ruder Finn treated the CBS Early Show staff to a grilling of the culinary kind when it created the Godzilla of pancakes. The firm’s tools of choice: a 60-foot pancake griddle and a cement truck to bind together 600 pounds of Betty Crocker Pancake Mix. The event, organized on behalf of Ruder Finn client CollegeBroadcast.com, fed NYC students studying for final exams as well as breakfast nosher extraordinaire Bryant Gumbel.

What is it with PR agencies and big breakfasts? Eighteen months or so after Porter Novelli gave us the world’s biggest Pop-Tart, Ruder Finn treated the CBS Early Show staff to a grilling of the culinary kind when it created the Godzilla of pancakes. The firm’s tools of choice: a 60-foot pancake griddle and a cement truck to bind together 600 pounds of Betty Crocker Pancake Mix. The event, organized on behalf of Ruder Finn client CollegeBroadcast.com, fed NYC students studying for final exams as well as breakfast nosher extraordinaire Bryant Gumbel.

What is it with PR agencies and big breakfasts? Eighteen months or

so after Porter Novelli gave us the world’s biggest Pop-Tart, Ruder Finn

treated the CBS Early Show staff to a grilling of the culinary kind when

it created the Godzilla of pancakes. The firm’s tools of choice: a

60-foot pancake griddle and a cement truck to bind together 600 pounds

of Betty Crocker Pancake Mix. The event, organized on behalf of Ruder

Finn client CollegeBroadcast.com, fed NYC students studying for final

exams as well as breakfast nosher extraordinaire Bryant Gumbel.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.