Critics question PR tactics of ’Million Mom’ marchers

WASHINGTON, DC: Although the Million Mom March (MMM) on Washington received generous amounts of media coverage, critics of the event suggested last week that the PR behind it was largely ineffective.

WASHINGTON, DC: Although the Million Mom March (MMM) on Washington received generous amounts of media coverage, critics of the event suggested last week that the PR behind it was largely ineffective.

WASHINGTON, DC: Although the Million Mom March (MMM) on Washington

received generous amounts of media coverage, critics of the event

suggested last week that the PR behind it was largely ineffective.



The critics claimed that marches have effected few policy changes in

recent years and that MMM organizers might have been wiser to spread

their anti-gun message through local grass-roots actions.



MMM communications director Melissa Connor, however, countered that the

march was the culmination of a well-thought-out, long-term PR

strategy.



’We wanted to motivate people first and show that there is a national

silent majority that believes in better gun regulations,’ she said.



Connor added that while groups like the National Rifle Association have

been quite vocal - and free-spending - about their opposition to

gun-control policies, the MMM encountered minimal opposition on the

grass-roots front.



A counter-rally in DC on the same day, the Armed Informed Mother’s

March, drew only a few hundred participants.



Jasculca/Terman president Rick Jasculca, whose firm provided national PR

assistance for the project, also scoffed at claims that the march was

anything less than a success. ’It went beyond our expectations,’ he

said.



’I haven’t seen a grass-roots event with this much support since the

’60s.’



Jasculca pointed to the 750,000 mothers who marched on Washington as

well as the 100,000 attending rallies in 70 communities nationwide,

which pushed the participant total far above the expected 150,000. A

total of 1,150 media representatives covered the national event, which

received front-page treatment in newspapers from Los Angeles to Paris.



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