Cable giant lures CNBC pro for PR, IR

ST. LOUIS: Charter Communications, the country’s fourth-largest cable system, has jump-started its effort to improve its PR and IR by hiring former CNBC top dog David Andersen.

ST. LOUIS: Charter Communications, the country’s fourth-largest cable system, has jump-started its effort to improve its PR and IR by hiring former CNBC top dog David Andersen.

ST. LOUIS: Charter Communications, the country’s fourth-largest

cable system, has jump-started its effort to improve its PR and IR by

hiring former CNBC top dog David Andersen.



Andersen, who joins the company as SVP of communications, faces a

daunting challenge. Since last year’s IPO, Charter’s stock has tumbled

from a high of dollars 27 to dollars 12.



’We need to be more aggressive in terms of IR and media relations,’

Andersen conceded. Charter is not, however, expected to terminate its

relationship with its IR firm, Brainerd Communications. New York.



Andersen, whose decision to move from NJ-based CNBC to the St.

Louis-based cable company was motivated by family considerations, is

well-regarded within the cable industry. He established a PR department

for Cox Communications in 1982 and helped create the industry’s On-Time

Guarantee.



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