QUESTIONS & ANSWERS: Joe Nathanson - Joe Nathanson has made a nice career for himself as the head of media relations and crisis shop Working Press - and he’s done so from a virtual office in Beaumes de Venise, France. Feel free to send over

How do you make a difference? I am the best writer I know; you can’t spend eight years at Reuters, as I did in New York, and not become an excellent writer.

How do you make a difference? I am the best writer I know; you can’t spend eight years at Reuters, as I did in New York, and not become an excellent writer.

How do you make a difference? I am the best writer I know; you

can’t spend eight years at Reuters, as I did in New York, and not become

an excellent writer.



What would you like to change about the PR industry? Growth in the PR

industry requires good salesmanship. Today’s big firms have grown

because of good salespeople, not necessarily because of good work. The

industry wants to be viewed as ’professionals.’ But, really, we’re

peddlers, and most peddlers do not tell the truth about what they

sell.



What will be the next big thing to hit PR and why? Banning use of the

term ’PR.’ And once the term is gone, perhaps they’ll stop giving

college courses and degrees in PR. Anyone wanting to go into the

profession is better off reading Shakespeare than Edward Bernays.



Who will be the PR industry’s next big hero, and why? You say ’next big

hero.’ Who’s our hero now?



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? My

great-grandfather, Nathan Abramovitz, who started the musical group ’The

Byelorussian Bubbas.’ He lived to be 120, in comfort because of income

derived from royalties for the use of that song by Klezmer groups

throughout what later became the former Soviet Union. (Our family name

was changed when an immigration officer at Ellis Island asked my

grandfather, ’Who are you?’ He replied, ’I’m Nathan’s son.’)



Do you have a secret daily pleasure? Do the words Chateauneuf-du-Papes

have meaning to you? I can take two glasses at dinner and know that I’m

doing something good for my spirit, as well as for my heart.



Name one thing about your past that people would be surprised to learn.

As a child, I stammered terribly.



What is your best and/or worst habit? I am sloppy. I believe that a desk

covered with papers is the sign of an orderly mind and what is important

will always remain at the top.



With which historical figure do you identify? Thomas Jefferson. He was

Freud before Freud was born, and he knew a pretty girl when he saw

one.



What will you do when you retire? Slump over dying in a chair at my

desk, chanting ’I should have spent more time at the office.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.