Pinnacle seeks to fill void in Chicago

CHICAGO: Pinnacle Worldwide, which recently lost two members of its worldwide network, LobsenzStevens and Selz/Seabolt Communications, when they were purchased by Publicis Dialog, is struggling to find a replacement in Chicago.

CHICAGO: Pinnacle Worldwide, which recently lost two members of its worldwide network, LobsenzStevens and Selz/Seabolt Communications, when they were purchased by Publicis Dialog, is struggling to find a replacement in Chicago.

CHICAGO: Pinnacle Worldwide, which recently lost two members of its

worldwide network, LobsenzStevens and Selz/Seabolt Communications, when

they were purchased by Publicis Dialog, is struggling to find a

replacement in Chicago.



The New York void was filled quickly, with Patrice Tanaka & Company

coming on board earlier this month. In Chicago, however, Pinnacle is

still looking to replace Selz/ Seabolt, which had been one of the

network’s six founding members. Pinnacle president Jerry Klein wouldn’t

outline a timetable for finding a new Chicago member, or whether he was

looking for a particular size or type of agency.



Market observers said that there is no obvious choice in Chicago for

Pinnacle. Paul Fullmer, former head of Selz/Seabolt (now known as

Publicis Dialog/Chicago, of which he is the chairman), said he expects

Pinnacle to look for a member firm with dollars 2 million to dollars 4

million in PR revenues.



He added, however that perhaps only five independent firms in Chicago

fit into that category. ’The mid-size firms here are either being bought

up like we were or are in other networks,’ he said.



Fullmer previously served as president of Pinnacle, while his former

boss, Lee Seabolt, was the network’s first president when it was formed

more than two decades ago. ’Dropping Pinnacle was probably the most

difficult thing we had to do,’ Fullmer said.



Fullmer also denied a rumor that former Selz/Seabolt president Patricia

Pearson had left Publicis Dialog/Chicago, as well as reports of friction

between the two.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.