Mag group reduces PR team to one

NEW YORK: As the Magazine Publishers of America (MPA) mulls the future of its communications committee, the organization has halved its in-house PR team to a single pro.

NEW YORK: As the Magazine Publishers of America (MPA) mulls the future of its communications committee, the organization has halved its in-house PR team to a single pro.

NEW YORK: As the Magazine Publishers of America (MPA) mulls the

future of its communications committee, the organization has halved its

in-house PR team to a single pro.



MPA president Nina Link and chief marketing officer Christine Miller

have decided to eliminate the VP of communications position held by Mary

McGeachy, who is returning to solo practice. The move whittled down the

group’s in-house operation to just a single PR manager, Nathan

Christopher.



Miller declined comment on future PR arrangements or on the possible

selection of an outside agency.



The decision to cut back on in-house PR has affected the MPA’s

communications committee, the fate of which is also being discussed.



Committee chair Diane Stefani of Yahoo! Internet Life still doesn’t know

whether a planned June meeting featuring Inside.com media editor Lorne

Manly will be held as planned.



’I hope they appoint another PR professional in-house,’ Stefani

said.



’We need another Mary McGeachy to work as part of our team.’



In the interim, the MPA is relying upon Dittus Communications, hired in

March as part of a dollars 10 million effort against postal-rate

increases, for advice.



Though Dittus has only been asked to do limited work outside of the

postal project, the agency is unsure whether its responsibilities will

be expanded.



The MPA counts senior PR pros from Conde Nast and Hearst among its

members.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.