IPG anoints Weber to lead dollars 1.3 billion arm

NEW YORK: Larry Weber has long hinted that he was Interpublic’s favorite son. Last week, the communications conglomerate made it official.

NEW YORK: Larry Weber has long hinted that he was Interpublic’s favorite son. Last week, the communications conglomerate made it official.

NEW YORK: Larry Weber has long hinted that he was Interpublic’s

favorite son. Last week, the communications conglomerate made it

official.



That Weber would succeed Lord Chadlington as head of IPG’s International

PR arm - comprised of Shandwick, Weber Public Relations Worldwide and

Golin/Harris - came as no surprise, given Chadlington’s stated desire to

leave the company. However, Weber’s promotion was far more significant:

IPG merged International PR into its existing Allied Communications

Group (ACG), and anointed Weber to head the unit.



Weber thus now sits at the top of a dollars 1.3 billion division that

encompasses holdings in PR, research and management consulting. With the

addition of International PR, ACG becomes the second-largest division of

IPG, behind only the mammoth McCann-Erickson advertising unit.



Weber said that placing IPG’s PR firms into the ACG mix makes a good

deal of sense because of the synergistic possibilities it provides. ’We

will have the ability to cross-sell different disciplines to clients,

which will spur organic growth for the company as a whole,’ he

explained.



Weber was also quick to note the significance of a PR executive being

placed in a pivotal management role with a holding company: ’I think it

will be good for the PR world to have one of our own in a position to

actually effect change in this business. Already about 50% of the

company’s revenue comes from non-advertising companies.’



Weber said he plans to grow ACG through acquisitions in each of the

disciplines.



’We are currently the second-largest holder of PR firms, but our goal is

to be number one,’ he said.



Weber, who maintains offices in both New York and Cambridge, MA, will

continue in his CEO position at Weber PR Worldwide until a replacement

is named. While he said that he usually leans toward promoting from

within, he refused to comment on whether Weber president Marijean

Lauzier was being considered for the post. ’That’s something we can talk

about in the future,’ he said.



A dollars 5 billion corporation, IPG’s major units include the

McCann-Erickson World Group, the Lowe Group, Draft Worldwide, Initiative

Media Worldwide, Octagon and ACG.



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