INTERNATIONAL NEWS: Octagon Prism wins Asian Games push

HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has brought in sports and event management agency Octagon Prism to work on its bid to host the 2006 Asian Games.

HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has brought in sports and event management agency Octagon Prism to work on its bid to host the 2006 Asian Games.

HONG KONG: The Hong Kong Government’s Asian Games Bid Committee has

brought in sports and event management agency Octagon Prism to work on

its bid to host the 2006 Asian Games.



Octagon, which won the account in a four-way pitch earlier this month,

has been charged with a host of tasks, ranging from logo and mascot

design to public affairs.



The Asian Games bidding process takes place at the end of May in Rio de

Janeiro, when Hong Kong, Malaysia (Kuala Lumpur), India (New Delhi) and

Qatar (Doha) will present their cases. A host for the 2006 games should

be selected by November.



’The Asian Games create so much excitement - this is a major bid for

Hong Kong and the first time the bidding process for the Asian Games has

been taken this seriously,’ said Octagon regional managing director

Marlene Lee, who will head the account team. She reports to Asian Games

Bid Committee chair Anson Chan Fang On-sang.



Much intrigue has surrounded the bid process, as the games’ organizers

are accepting competitive bids for the first time. Previous hosts had

been selected by the Olympic Council of Asia (OCA).



One of the bidding countries, Malaysia, has been accused in press

reports of running an anti-Hong Kong campaign. Additionally, the

Malaysian government has reportedly pressured the OCA to reduce Hong

Kong’s voting rights within the council.



If the OCA does this, Macau, China and Hong Kong will have one vote

instead of three, on the grounds that they are all a part of the same

country. India has also lobbied to disqualify Hong Kong as a host on the

grounds that it is not a sovereign nation.



Octagon has done PR for several major sporting events, including the

annual Hong Kong Rugby Sevens tournament. The agency is continuing work

on this summer’s Sydney Olympics as well.



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