Ex-White House staffer Fabiani named newest Gore 2000 voice

WASHINGTON, DC: Gore 2000 has revved up into high gear with the addition of former White House staffer Mark Fabiani, a move which gives the campaign a veritable militia of media-relations experts.

WASHINGTON, DC: Gore 2000 has revved up into high gear with the addition of former White House staffer Mark Fabiani, a move which gives the campaign a veritable militia of media-relations experts.

WASHINGTON, DC: Gore 2000 has revved up into high gear with the

addition of former White House staffer Mark Fabiani, a move which gives

the campaign a veritable militia of media-relations experts.



Fabiani, who becomes deputy campaign manager for communications, is a

war-tested DC veteran. He served in the special counsel office of the

Clinton White House in the days before the ad-ministration’s sex and

campaign-finance scandals. The Washington Post described his role as

’flacking for the administration on some of its biggest public relations

problems.’



Said one DC journalist, ’He was a pit bull and a fighter for Bill

Clinton, but you didn’t get the feeling that you were being led

astray.’



Fabiani joins a PR team that some observers think has been

underperforming so far. But one journalist from a large mid-Atlantic

metropolitan daily who has traveled with the Gore campaign suggested

that Fabiani, while very experienced at dealing with the press, may not

be the tonic needed to achieve better press relations.



’The vice president’s got a staff available to you - it’s the vice

president who’s not,’ said the journalist. ’People get along just fine

with the staff.’



Frank Schubert, a partner in the Roseville, CA, office of Goddard

Claussen Porter Novelli, said he believes one of the campaign’s problems

is not that it shies away from throwing punches, but rather that Gore

himself is throwing them. ’It’s awfully darn early for that,’ Schubert

said, adding that Gore has yet to define himself in the eyes of the

American people.



Democratic consultant Steven McMahon, on the other hand, thinks that the

back-and-forth bickering between Gore and Bush is ’typical in a

high-stakes race’ and that the VP should focus on traditional Democratic

issues such as healthcare, education and Social Security.



But McMahon cautions that Gore’s best bet would be to save his most

trenchant criticism of Bush’s plans - which he has described as ’risky

and threatening’ - for later in the year.



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