Excite@Home to hire firm for consumer business

REDWOOD CITY, CA: Excite@Home, fresh off a media showdown over what it called ’misleading’ TV spots for Pacific Bell’s DSL service (PRWeek, May 22), now has another PR challenge on its hands: finding an agency without client conflicts to handle its consumer broadband business.

REDWOOD CITY, CA: Excite@Home, fresh off a media showdown over what it called ’misleading’ TV spots for Pacific Bell’s DSL service (PRWeek, May 22), now has another PR challenge on its hands: finding an agency without client conflicts to handle its consumer broadband business.

REDWOOD CITY, CA: Excite@Home, fresh off a media showdown over what

it called ’misleading’ TV spots for Pacific Bell’s DSL service (PRWeek,

May 22), now has another PR challenge on its hands: finding an agency

without client conflicts to handle its consumer broadband business.



According to senior corporate PR manager Alison Bowman, Excite@Home will

be issuing an RFP next week to agencies that might be interested in

taking on b-to-b, trade, corporate and consumer PR for the company’s

consumer division. According to Bowman, the account will be worth almost

dollars 500,000 in annualized fee revenues to start, ’with the potential

to grow much bigger than that.’



’We are so huge now and involved in so many areas of content and

service, the biggest challenge will be finding a good firm that doesn’t

have some sort of conflict,’ she added.



Traditionally, Excite@Home has handled the bulk of its PR in-house,

assisted on the consumer media and entertainment side by Dan Klores

Associates in New York and Baker Winokur Ryder in Los Angeles, both of

whom will continue to work with the company.



’The most important things in our selection of an agency will be, ’Do

they understand our business?’ and ’Do they have the contacts we need?’’

said Bowman, who noted that candidates must have both a San Fran-area

and NY presence.



Excite@Home is also looking to bolster its in-house PR operation with a

PR manager for its @Home product, a senior PR manager in its commercial

division and a senior PR manager for its international division.



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