dollars 2m Iomega biz goes to CA’s Paine

ROY, UT: Concluding a fierce review that included everyone from top national agencies to regional players, Iomega last week handed its multimillion-dollar PR business to Orange County, CA-based independent Paine & Associates.

ROY, UT: Concluding a fierce review that included everyone from top national agencies to regional players, Iomega last week handed its multimillion-dollar PR business to Orange County, CA-based independent Paine & Associates.

ROY, UT: Concluding a fierce review that included everyone from top

national agencies to regional players, Iomega last week handed its

multimillion-dollar PR business to Orange County, CA-based independent

Paine & Associates.



Insiders put the value of the account, which includes consumer,

corporate, tech/product and business-to-business PR, in the range of

dollars 2 to dollars 3 million in annualized fees.



Iomega, which makes the popular Zip, Jaz and Clik disk drives for PC

users, previously parceled out its PR to three different agencies:

Copithorne & Bellows, Minneapolis-based Padilla Speer Beardsley and

Patrice Tanaka & Co. in New York. According to corporate communications

director Chris Romoser, the decision to consolidate its PR in one agency

was spurred by executive management changes last fall.



’We have a whole new team on board and a new president,’ he

explained.



’We also have a bunch of new products, so it seemed a good time to find

some fresh vision.’



Romoser would not reveal the other finalists for the account, though

sources said Weber and Wilson McHenry Company might have been on the

short list.



For Paine & Associates, which boasts about 60 employees and offices in

Irvine and Los Angeles, the Iomega win represents a major windfall.

Although the firm handles other high-profile clients (Polaroid, Bausch &

Lomb), Iomega becomes its biggest account.



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