DIARY: PR agency does good in long run

Office workers have complained for years about the tacit pressure to donate to company-sanctioned charities or purchase magazine subscriptions from the receptionist’s kids. But can you imagine the uproar if a boss tried to persuade his entire staff to run a full marathon in the name of charity?

Office workers have complained for years about the tacit pressure to donate to company-sanctioned charities or purchase magazine subscriptions from the receptionist’s kids. But can you imagine the uproar if a boss tried to persuade his entire staff to run a full marathon in the name of charity?

Office workers have complained for years about the tacit pressure

to donate to company-sanctioned charities or purchase magazine

subscriptions from the receptionist’s kids. But can you imagine the

uproar if a boss tried to persuade his entire staff to run a full

marathon in the name of charity?



Somehow, Michael Olguin, president of San Diego’s Formula PR, has

managed to recruit 10 former couch potatoes, the majority of his

agency’s full-time staff, to run in the annual Suzuki Rock n’ Roll

Marathon on June 4. The sell? Raising money to fight Alzheimer’s

disease, an illness that has afflicted Olguin’s mother over the past

decade.



’Of our team, I’m the only person who has run a marathon,’ says

Olguin.



For the past six months, the staffers have been running four to six

miles four times a week and 20 miles on Saturdays. The team is hoping to

raise dollars 20,000 for the Alzheimer’s Association through individual

sponsorships.



Blisters and dehydration in the name of charity - not bad for a

profession that prides itself on service.



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