DIARY: Finally, a pro who speaks his mind

PR pros have to tiptoe around sensitive topics so often that it’s nice to hear one saying what’s on his mind. That’s what Steve Rossi, VP global communications for Chrysler/Jeep/ Dodge, did at a recent Michigan PRSA meeting.

PR pros have to tiptoe around sensitive topics so often that it’s nice to hear one saying what’s on his mind. That’s what Steve Rossi, VP global communications for Chrysler/Jeep/ Dodge, did at a recent Michigan PRSA meeting.

PR pros have to tiptoe around sensitive topics so often that it’s

nice to hear one saying what’s on his mind. That’s what Steve Rossi, VP

global communications for Chrysler/Jeep/ Dodge, did at a recent Michigan

PRSA meeting.



DaimlerChrysler took a lot of heat last year for calling its business

union a ’merger of equals,’ although former Daimler senior execs assumed

many of the key spots in the new company. Rossi delivered a no-nonsense

message to reporters still harping on the description: ’get over

it.’



Rossi characterized stories about execs that left the merged company as

’short-sighted. I’d rather deal with three or four guys going somewhere

else than have to announce plant closings.’



If Rossi can succeed in convincing reporters to stop analyzing which

company ’won’ in the Daimler/Chrysler deal, maybe his next job should be

with the government: he can be the one to tell reporters there’s nothing

mysterious going on at Area 51.



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