Bacon’s expands service with Net, b’cast coverage

CHICAGO: Bacon’s Information is expanding its repertoire, adding broadcast and Internet coverage to its print media clipping service.

CHICAGO: Bacon’s Information is expanding its repertoire, adding broadcast and Internet coverage to its print media clipping service.

CHICAGO: Bacon’s Information is expanding its repertoire, adding

broadcast and Internet coverage to its print media clipping service.



’Our clients have been asking for TV monitoring ever since TV was

introduced,’ said VP of business development Michael Buxbaum.



When asked why it took the 70-something Bacon’s so long to start the

service, dubbed TVNewsClips, Buxbaum responded, ’We were waiting for

automation,’ adding that manual monitoring would have been

cost-prohibitive.



Twenty percent of Bacon’s new clients have signed on for the service

since it was introduced last month, and it will be rolled out to Bacon’s

full client base by the end of the month. The company is not asking for

an additional service charge, only a per-article fee.



’For the Bacon’s client, this is a home run,’ said Medialink chairman,

president and CEO Larry Moskowitz, whose company is offering Bacon’s TV

clipping service through its NewsIQ suite. ’And for us, it’s a way to

leverage a substantial investment.’



The deal also gives Medialink a connection with Bacon’s parent, media

giant Primedia. Moskowitz said now that the Bacon’s/Medialink

partnership is up and running, he hopes to work with other Primedia

properties.



NetClips, Bacon’s Internet coverage service, is currently in beta

testing at 25 client sites. The company plans to roll out the service,

which will monitor some 3,000 Web sites with news content, later this

month.



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