Ad agency mixes PR into offerings

ST. LOUIS: Sensing that potential clients and competitors are buzzing about integrated approaches to communications, 10-year-old ad shop Geile-Rexford Creative Associates has added PR to its list of offerings.

ST. LOUIS: Sensing that potential clients and competitors are buzzing about integrated approaches to communications, 10-year-old ad shop Geile-Rexford Creative Associates has added PR to its list of offerings.

ST. LOUIS: Sensing that potential clients and competitors are

buzzing about integrated approaches to communications, 10-year-old ad

shop Geile-Rexford Creative Associates has added PR to its list of

offerings.



The agency has brought in Kathy Leonard, a local independent

practitioner, to kick-start its PR practice. Leonard, who arrived at the

agency earlier this month, has already landed an account from a local

sculpture park.



VP of business development Tim Leon said that Leonard, who worked with

Geile-Rexford on projects in the past, convinced the company it should

add PR to its advertising and direct marketing efforts. ’Kathy brought

an appreciation of what PR could do for us,’ he said.



While Leon is obviously aware that communications conglomerates have

long sought PR agencies to bolster their advertising operations, he

noted that the consolidation trend has reached agencies of

Geile-Rexford’s size (dollars 5 million) as well. ’We felt like we were

missing the boat,’ he acknowledged.



’When we meet with a client, it’s not a PR and an advertising budget

anymore - it’s a communications budget.’



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