SOUTH ROYALTON, VT: Gay Pride Beer, which first emerged on the scene last year, has reappeared - and has brought an interesting PR challenge with it.
SOUTH ROYALTON, VT: Gay Pride Beer, which first emerged on the
scene last year, has reappeared - and has brought an interesting PR
challenge with it.
In a world of niche products, it should come as no surprise that there’s
a beer targeted to the homosexual population. However, Gay Pride Beer’s
first run was terminated after only three weeks due to an unworkable
The beer is now made by the first and only lesbian-owned brewery in
Vermont, Tunbridge Brewing.
It might seem that the PR machine supporting Gay Pride Beer would have
its work cut out to convince consumers and the media that the second
time’s the charm, but Nancy Fletcher of Fletcher Associates Public
Relations said that she isn’t worried that the beer’s return will be met
’The news traveled fast and the fact that nobody could find the beer
seemed to heighten interest,’ she said. ’It became a cult beer.’
Jenn Lewis, president and CEO of the J. Lewis Company, which originally
came up with the idea for Gay Pride Beer, is offering another beer as a
tribute to Provincetown, MA, called Provincetown Brew. The J. Lewis
Company is also participating in pride marches in Northampton, MA, and
’What I see Jenn doing is creating a place for the community to come out
and be legitimized,’ Fletcher said. ’It’s very inspiring.’