Questions & Answers: Nina Kaminer

No, Nike Communications founder Nina Kaminer didn’t name her 16-year-old company after the shoe brand - she’s a bit more literate than that.

No, Nike Communications founder Nina Kaminer didn’t name her 16-year-old company after the shoe brand - she’s a bit more literate than that.

No, Nike Communications founder Nina Kaminer didn’t name her

16-year-old company after the shoe brand - she’s a bit more literate

than that.



Besides, you’re more likely to catch her in skis than in a pair of worn

Air Jordans.





What would you do if you didn’t do what you do? Direct epic movies.





Describe the company you work for. We specialize in the marketing and

promotion of luxury goods and premium lifestyle products, such as TAG

Heuer, Christofle, Bang & Olufsen. Our raison d’ etre is to enhance the

images of our clients and build their brands.





What do you do there? I am generally referred to as Queen of the

Universe - an awesome responsibility, as you might guess. I am also a

neurotic maniac when it comes to results.





Tell us something interesting about your agency. Just as the company was

named for a mythological character (the Greek goddess of victory), so

too are many pieces of our office equipment. When you walk through our

offices, you can hear the staff yelling ’printing on Zeus!’ or ’printing

on Hera!’ I, of course, print on Aphrodite.





What was your proudest moment? When the president of Rolls-Royce called

me up and asked whether we’d be interested in taking on his company’s

business. It was extremely validating to know that we were considered

the auteur of luxury PR.





Name one thing about your past that people would be surprised to

learn.





Like Ralph Lauren and Calvin Klein, I grew up in the Bronx.





What would you like to change about the PR industry? There needs to be

less publicity for publicity’s sake.





Who do you most look like? I’ve heard Molly Ringwald, Princess Diana and

Bette Midler. Mostly, I look like my mother.





What is your favorite sport? I am a Formula 1 Grand Prix Auto Racing

junkie. It is coming to Indianapolis this year on September 24, and I

will be there, cheering on David Coulthard and Mikka Hakkinen.





Do you have a secret daily pleasure? Filling my fountain pen - a limited

edition Montblanc Agatha Christie. There’s something very satisfying

about slowly drawing the ink into the barrel. It’s become a ritual.





With which historical figure do you identify? Coco Chanel.





What is your idea of perfect bliss? Haute luxury for me would be two

weeks at Badrutt’s Palace in St. Moritz this winter.





What would you do on a desert island? Pour myself a cocktail. I’ve

probably earned it.



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