PMK steals Marie Claire from DKA

NEW YORK: Hearst title Marie Claire has dropped Dan Klores Associates (DKA) after two years in favor of celebrity publicity house PMK.

NEW YORK: Hearst title Marie Claire has dropped Dan Klores Associates (DKA) after two years in favor of celebrity publicity house PMK.

NEW YORK: Hearst title Marie Claire has dropped Dan Klores

Associates (DKA) after two years in favor of celebrity publicity house

PMK.



The move may have been prompted by the departure of former DKA staffer

Marcy Engelman, who left the firm earlier this year (PRWeek, May 1) to

set up her own agency.



PMK managing partner Leslee Dart said the agency was hired by Marie

Claire editor Glenda Bailey. She praised the work done by DKA, saying,

’We have big shoes to fill.’



Dart added that the win provides further evidence of PMK’s desire to

ramp up the agency’s magazine business, though she declined to give

details about current publishing clients.



DKA partner Ruth Sarfaty shrugged off the loss: ’We represented Marie

Claire for two years. We had a good run and were thrilled with the

results.’ She suggested the the magazine made the switch to PMK in order

to recruit more celebrities to its pages.



DKA has also lost Restaurant Associates, which owns a string of New York

City eateries. The company is believed to have taken its PR account

in-house. Though Restaurant Associates didn’t return calls for comment,

the company’s PR business is reported to have been worth around dollars

15,000 per month.



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