NEW YORK: Speaking about the New York PR market, GCI Group managing director Aaron Kwittken recently said, ’I’m more worried about people leaving than clients leaving.’
NEW YORK: Speaking about the New York PR market, GCI Group managing
director Aaron Kwittken recently said, ’I’m more worried about people
leaving than clients leaving.’
He won’t have to worry about it anymore, as Kwittken has decided to
depart GCI after two years to join incuVest, a NY-based
emerging-technologies incubator. His departure marks the fourth major
personnel loss for GCI this year, following the defections of Carla
Stanmyre, Greg Spector and Jim Cox.
Kwittken said the offer from incuVest piqued his interest because of its
leadership and business model: ’I call it the ’new old economy.’’
After two years in Fleishman-Hillard’s hi-tech practice, Kwittken rose
up GCI’s ranks rapidly, moving from NY technology group leader to NY
corporate group head to chief of the Gotham office.
Under his direction (he became MD last September), the office turned in
a solid year in 1999, boosting revenues 27%, from dollars 15.2 million
to dollars 19.3 million, according to PRWeek figures. Kwittken said the
office should bring in around dollars 25 million this year.
But he added that the rigors of running an office were wearing on
’I’d like to be able to focus on my craft and not the administration of
my craft,’ he said.
As head of strategic communications at incuVest, Kwittken said he hopes
to bring on GCI as agency of record within the next six months (PR is
currently being handled by a freelancer). He also plans to hire an
in-house staff of four and change the company’s name.