Nelson melds two PR units into one

NEW YORK: Healthcare marketing conglomerate Nelson Communications has merged its remaining PR subsidiaries, Nelson PR and SCIENS PR Worldwide, into a new company that will operate with the SCIENS name under president Kathy Cripps.

NEW YORK: Healthcare marketing conglomerate Nelson Communications has merged its remaining PR subsidiaries, Nelson PR and SCIENS PR Worldwide, into a new company that will operate with the SCIENS name under president Kathy Cripps.

NEW YORK: Healthcare marketing conglomerate Nelson Communications

has merged its remaining PR subsidiaries, Nelson PR and SCIENS PR

Worldwide, into a new company that will operate with the SCIENS name

under president Kathy Cripps.



Nelson execs said that the decision to consolidate was made after Nelson

PR president Steve Rabin announced that he was leaving the firm to join

the Henry J. Kaiser Family Foundation.



’We could either find talent to replace Steve or look at our existing

talent and put someone in charge of those businesses,’ said Joseph

Romano, vice chairman of Nelson Communications and chairman of SCIENS.

’They each had a stream of clients that didn’t overlap, so we decided to

create a more powerful PR group.’



Romano added that the merger would eliminate redundancies and create a

more efficient company. Nelson PR is known for its strengths in issues

management and ethnic PR, while SCIENS excels in product and corporate

PR.



While Cripps declined to disclose her firm’s 1999 fees, she said that

the new company will be ’a dollars 9 million business.’



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