NAPS boss bullish on future growth

NEW YORK: Crisis? What crisis?

NEW YORK: Crisis? What crisis?

NEW YORK: Crisis? What crisis?



In a candid sit-down with PRWeek, North American Precis Syndicate chief

Dorothy York detailed her plans to bring the company into the 21st

century, deferring questions about her relationship with her father (and

NAPS founder) Ron Levy in favor of discussing new initiatives and staff

appointments.



Additionally, she dismissed rumors about a reported staff exodus - only

Levy, EVP Galina Grunin and her brother-in-law Tom Haas, a sales exec,

have left the company.



’Staff reaction has been incredibly positive,’ York said, adding that

the company is on track for its most profitable year to date.



Also, central to York’s plans for the future of NAPS is an overhaul of

the company’s antiquated computer systems (York said one staffer had

been toiling on a PC with a five-inch floppy disk drive).



NAPS is set to hire a full-time CFO, add a handful of media-relations

staffers and revamp the company’s Web site. Several former NAPS

employees have returned to the company, while John Engel has been

promoted to national sales manager and Candy Lieberman to head

writer/editor.



As for Levy, plans for him to join NAPS rival NewsUSA fell apart during

the final stage of negotiations. He will now turn his attention to a

competing venture, Episodic Public Relations Associates.



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