Lucent’s spin-off snags Weber for regional PR work

MIAMI: Weber/RBB has snared the Caribbean and Latin American business for Lucent’s dollars 8 billion spin-off company, Avaya.

MIAMI: Weber/RBB has snared the Caribbean and Latin American business for Lucent’s dollars 8 billion spin-off company, Avaya.

MIAMI: Weber/RBB has snared the Caribbean and Latin American

business for Lucent’s dollars 8 billion spin-off company, Avaya.



While the company declined to disclose financial specifics, Weber’s

typical fees for programs in Latin America range between dollars 30,000

and dollars 50,000 a month. Weber/RBB topped Edelman for the account,

which will be linked to a broader dollars 50 million ad effort.



’We were impressed with how Weber used new media and new technology in

its internal operation,’ said Inge Sengelmann, regional director for

Lucent’s corporate communications. She praised Weber’s unusual

willingness to grant the company constant access to the firm’s internal

campaign documents through an extranet connection to Weber’s intranet

system.



Avaya, which provides communications hardware and software for a million

businesses worldwide, will be fully spun off from Lucent by October

1.



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