Laundering push handed to Burson

WASHINGTON, DC: The Department of Treasury’s Bureau of Public Debt has chosen Burson-Marsteller over a handful of suitors to help it put a dent in the money-laundering business.

WASHINGTON, DC: The Department of Treasury’s Bureau of Public Debt has chosen Burson-Marsteller over a handful of suitors to help it put a dent in the money-laundering business.

WASHINGTON, DC: The Department of Treasury’s Bureau of Public Debt

has chosen Burson-Marsteller over a handful of suitors to help it put a

dent in the money-laundering business.



According to one of the unsuccessful competitors for the potentially

multi-year account, Burson - currently supporting the Treasury

department’s introduction of new paper-currency designs - had a distinct

advantage in responding to the RFP: an anti-laundering effort was part

of Burson’s campaign for the introduction of the new dollars 100 bill

design.



’They had a team in place and know the industry,’ said the source.



The PR program involves targeting businesses where money laundering can

occur, (check-cashing outlets, liquor stores) as well as making

employees of these establishments more aware of the need to file reports

about suspicious activities (PRWeek, May 22).



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