International News: European conglomerates credit dot-coms, economy for boom ’99

LONDON: Fueled by a robust economy and the get-press-fast mentality of the dot-coms, European PR conglomerates had perhaps their best year ever in 1999, according to figures compiled by PRWeek/UK.

LONDON: Fueled by a robust economy and the get-press-fast mentality of the dot-coms, European PR conglomerates had perhaps their best year ever in 1999, according to figures compiled by PRWeek/UK.

LONDON: Fueled by a robust economy and the get-press-fast mentality

of the dot-coms, European PR conglomerates had perhaps their best year

ever in 1999, according to figures compiled by PRWeek/UK.



The top 10 groups earned a total of dollars 504.7 million (pounds 334

million) in PR fees in the European Union and Switzerland last year, up

from dollars 467 million (pounds 309 million) in 1998 - a 8% increase.

Porter Novelli International again led the field with PR fees of dollars

85.8 million (pounds 56,535,536), despite a 10% decline from 1998 levels

(largely attributable to the spin-off of Brodeur as a separate

brand).



’This is the year when globalization finally came true,’ said Cohn &

Wolfe European managing director James Thellusson. ’The global interest

in dot-coms and the increasing interest among EU consumers in stocks and

shares are making companies more conscious of their brand-management

policies.’



Hill & Knowlton president Paul Taaffe added that the biggest driver of

large-firm growth across Europe was dot-coms in such a rush to establish

their brand that ’they couldn’t mess around buying local services.’



The M&A fervor that gripped the US sparked the European market as well,

according to Ketchum senior partner/international Jerry Olszewski. ’M&A

fever has moved the emphasis towards corporate communications,’ he

explained.



Happy together: the top 15 European conglomerates

Rk  Company                                    Fee income

                                                (dollars)       Growth

                                            ’99            ’98       %

1   Porter Novelli International     85,839,332     95,416,469     -10

2   International Public Relations   82,251,309    72, 740,803      13

3   Euro RSCG                        68,312,776     55,251,150      24

4   Burson-Marsteller 1              65,789,421     65,263,952       1

5   Hill & Knowlton 2                64,551,227     53,827,050      20

6   GCI Europe                       46,185,622     29,317,698      58

7   Edelman                          32,905,705     29,457,091      12

8   BSMG                             22,206,141     20,471,796       8

9   Ketchum                          20,444,133     18,715,119       9

10  Ogilvy 3                         19,013,738     12,089,853      57

11  Kreab 4                          18,414,103     16,865,539       9

12  Text 100 5                       17,802,543     15,937,139      12

13  Grayling Group                   17,120,610     15,505,415      10

14  Fleishman-Hillard                16,845,603     12,976,951      30

15  Trimedia International           16,211,211     14,421,435      12

All figures relate to year ended Dec. 31, ’99; Fee income=PR fees only 1

Includes Shandwick, Weber, Golin-Harris 2 Includes figures for Hiller,

Wust & Partners in Germany 3 Includes figures for Sector PR and Magellan

in the UK 4 Figures for year ending June 1999 5 Includes figures for

AugustOne



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