International News: British gov’t takes heat for PR effort

LONDON: The British government has come under fire from civil servants for launching an aggressive PR campaign.

LONDON: The British government has come under fire from civil servants for launching an aggressive PR campaign.

LONDON: The British government has come under fire from civil

servants for launching an aggressive PR campaign.



The Guardian newspaper recently revealed that prime minister Tony

Blair’s press secretary, Alastair Campbell, had sent a memo instructing

Whitehall departments to produce two news stories every week for two

months. The items, highlighting the government’s core messages, were to

be released to the press during the summer, traditionally a slow news

period.



The memo, penned by civil service press officer Tim Hunt, read, ’I

should be grateful if heads of management units can identify at least

two suitable stories each which we can submit.’



The controversy underlined how much of a priority proactive

communication efforts have become to the British Labour government. The

country’s media, however, have taken a dim view of the extent to which

the ruling party is using ’spin tactics’ to hide the lack of policies

and positive action.



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