LONDON: The British government has come under fire from civil servants for launching an aggressive PR campaign.
LONDON: The British government has come under fire from civil
servants for launching an aggressive PR campaign.
The Guardian newspaper recently revealed that prime minister Tony
Blair’s press secretary, Alastair Campbell, had sent a memo instructing
Whitehall departments to produce two news stories every week for two
months. The items, highlighting the government’s core messages, were to
be released to the press during the summer, traditionally a slow news
The memo, penned by civil service press officer Tim Hunt, read, ’I
should be grateful if heads of management units can identify at least
two suitable stories each which we can submit.’
The controversy underlined how much of a priority proactive
communication efforts have become to the British Labour government. The
country’s media, however, have taken a dim view of the extent to which
the ruling party is using ’spin tactics’ to hide the lack of policies
and positive action.