DaimlerChrysler manager starts ethnic event firm

DETROIT: Alan Miller, formerly the manager of corporate diversity PR at DaimlerChrysler, has left the company to start his own multicultural event firm, the A. Miller Group.

DETROIT: Alan Miller, formerly the manager of corporate diversity PR at DaimlerChrysler, has left the company to start his own multicultural event firm, the A. Miller Group.

DETROIT: Alan Miller, formerly the manager of corporate diversity

PR at DaimlerChrysler, has left the company to start his own

multicultural event firm, the A. Miller Group.



As opposed to specializing in a specific ethnic market, the agency will

handle community and media relations targeted to all ethnic

audiences.



Miller has already forged several alliances (with the African-American

Public Relations Alliance and the Arab American Association, among

others) and made his first hire, former Newsweek Detroit bureau chief

Frank Washington.



During his five-year tenure as manager of corporate diversity PR at

DaimlerChrysler, Miller created the company’s ’Spirit in the Words’

poetry program for journalists and writers. He also developed and

coordinated PR programs for the ’Unity: Journalists of Color’ convention

in 1999 and for the documentary Hoop Dreams.



’After doing this for 15 years or so at Chrysler, it’s a great

opportunity for me to get into multiethnic event marketing,’ Miller

said. ’No one is doing what I’m doing.’ His first two clients are former

employer DaimlerChrysler and an Internet company for women of color that

he will help launch in the fall.



Bill Imada of Imada Wong Communications, which specializes in reaching

out to Asian-American audiences, said that multicultural PR firms will

eventually gain prominence over firms that exclusively target a specific

ethnic group.



’Firms are becoming more multicultural, as opposed to ethnic-specific,’

he explained. ’Clients want one-stop shopping. The agencies that are

going to survive will be experts in multicultural marketing.’



Mike Aberlich, a senior manager of public affairs at DaimlerChrysler who

worked with Miller for 12 years, said that the company will work with

the A. Miller Group on corporate marketing events, such as the National

Black Arts Festival and the NAACP Awards.



Jay Cooney, senior manager of marketing and PR programs at Chrysler,

will assume Miller’s duties on an interim basis.



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