AUSTIN: A team of PR, ad and creative firms led by Tuerff-Davis EnviroMedia has triumphed over five other agencies for a dollars 4 million anti-smoking public education contract funded by the Texas tobacco settlement.
AUSTIN: A team of PR, ad and creative firms led by Tuerff-Davis
EnviroMedia has triumphed over five other agencies for a dollars 4
million anti-smoking public education contract funded by the Texas
A quarter of the sum is earmarked for PR and Web site development, with
the rest dedicated to advertising, said agency president Kevin
The dollars 4 million will pay for a one-year pilot program focusing on
middle-school students in Houston and East Texas. The program may expand
across the state in 2001, depending on how much additional funding the
Texas legislature kicks in.
Tobacco-use prevention and cessation efforts are directed by the Texas
Department of Health (TDH) and funded by the interest on a dollars 200
million endowment, according to Dr. Phil Huang. The program runs on
roughly dollars 10 million a year in interest, about dollars 3 million
of which is currently budgeted for PR and advertising.
The TDH issued an RFP in early June and invited EnviroMedia and five
other Texas firms for presentations: Sherry Matthews Advertising and PR,
RJ Kolar Advertising and Marketing, Iventiva, Artworks Advertising and
AB Graphics. A panel of community members, including several youths,
participated in the selection process, Huang said. Tuerff added that the
campaign will emphasize youth focus groups and grass-roots activism and
training kids as spokespeople.
Partnering with EnviroMedia on the project are the Davis Group, NuStats
Research of Austin and Sixtyfootspider, a Dallas-based Web design
Fort Worth-based Ware & Associates will reach out to African-American
markets, while San Antonio’s Lopez Negrete will focus on Hispanic