Texas hands dollars 4m anti-tobacco push to team of firms

AUSTIN: A team of PR, ad and creative firms led by Tuerff-Davis EnviroMedia has triumphed over five other agencies for a dollars 4 million anti-smoking public education contract funded by the Texas tobacco settlement.

AUSTIN: A team of PR, ad and creative firms led by Tuerff-Davis EnviroMedia has triumphed over five other agencies for a dollars 4 million anti-smoking public education contract funded by the Texas tobacco settlement.

AUSTIN: A team of PR, ad and creative firms led by Tuerff-Davis

EnviroMedia has triumphed over five other agencies for a dollars 4

million anti-smoking public education contract funded by the Texas

tobacco settlement.



A quarter of the sum is earmarked for PR and Web site development, with

the rest dedicated to advertising, said agency president Kevin

Tuerff.



The dollars 4 million will pay for a one-year pilot program focusing on

middle-school students in Houston and East Texas. The program may expand

across the state in 2001, depending on how much additional funding the

Texas legislature kicks in.



Tobacco-use prevention and cessation efforts are directed by the Texas

Department of Health (TDH) and funded by the interest on a dollars 200

million endowment, according to Dr. Phil Huang. The program runs on

roughly dollars 10 million a year in interest, about dollars 3 million

of which is currently budgeted for PR and advertising.



The TDH issued an RFP in early June and invited EnviroMedia and five

other Texas firms for presentations: Sherry Matthews Advertising and PR,

RJ Kolar Advertising and Marketing, Iventiva, Artworks Advertising and

AB Graphics. A panel of community members, including several youths,

participated in the selection process, Huang said. Tuerff added that the

campaign will emphasize youth focus groups and grass-roots activism and

training kids as spokespeople.



Partnering with EnviroMedia on the project are the Davis Group, NuStats

Research of Austin and Sixtyfootspider, a Dallas-based Web design

shop.



Fort Worth-based Ware & Associates will reach out to African-American

markets, while San Antonio’s Lopez Negrete will focus on Hispanic

audiences.



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