Survey reveals discontent with US market coverage

CHICAGO: IR and financial communications professionals take note: Americans want more information about the stock market and don’t feel they are getting it from the media, according to a new survey from Scudder Kemper Investments.

CHICAGO: IR and financial communications professionals take note: Americans want more information about the stock market and don’t feel they are getting it from the media, according to a new survey from Scudder Kemper Investments.

CHICAGO: IR and financial communications professionals take note:

Americans want more information about the stock market and don’t feel

they are getting it from the media, according to a new survey from

Scudder Kemper Investments.



Roughly 74% of respondents to the survey, ’Investing in a Dot-Com World:

Americans’ Attitudes and Apprehensions,’ criticized media hype about

people getting rich quick in the stock market. Sixty-one percent of

respondents said they are confused by coverage of dot-com companies,

while only 18% have heard or read about the widely used term ’New

Economy.’



According to Dianne Michael, SVP and director of Scudder’s field sales

training, the results indicate an opportunity for IR pros and investment

advisers to ’provide programs and tools to cut through the clutter and

the hype’ surrounding today’s stock market. ’Customers are eager for

advice and additional information,’ she explained.



Respondents, however, don’t believe they are getting enough information

from the media. Sixty-seven percent said the media have turned investing

into a form of popular entertainment, and an additional 38% are fed up

with hearing about technology and Internet companies.



Michael added that people seem increasingly conflicted about the tech

arena. While the survey found that 62% of respondents believe the best

way to make money today is to invest in technology stocks, 65% admit to

worrying about the stability of these companies.



Another interesting point for IR pros trying to get their clients

noticed: 70% of respondents who are investors said they have received

tips on tech stocks from non-investment professionals, with 56% of that

group buying the stock or fund they were tipped about.



’They’re really eager for advice,’ said Michael.



For the survey, Scudder contacted 1,300 individuals across the country

via telephone between April 18 and May 1, and interviewed 1,600 others

in California, Florida, Illinois and Texas.



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