QUESTIONS & ANSWERS: Jonathan Bernstein

Jonathan Bernstein of Bernstein Communications publishes e-zines on crisis management and paintball - two topics more closely related than you might imagine. Here, he weighs in on finding one’s inner child and more

Jonathan Bernstein of Bernstein Communications publishes e-zines on crisis management and paintball - two topics more closely related than you might imagine. Here, he weighs in on finding one’s inner child and more

Jonathan Bernstein of Bernstein Communications publishes e-zines on

crisis management and paintball - two topics more closely related than

you might imagine. Here, he weighs in on finding one’s inner child and

more





What will be the next big thing to hit PR, and why? Humor. We take

ourselves too seriously.



What is your favorite sport? Paintball! Aging Baby Boomers need to

nurture their inner child, and I found that being surrounded by other

’kids’ aged 15-60 while under heavy semi-automatic paintball fire

nurtures my inner child just fine.



Tell us something interesting about your agency. How many agencies

publish e-zines on both crisis management and paintball?



What is your greatest achievement? While it may make some squirm, I have

learned in my old age that there is a Higher Power in this world. I’m

not it, so I’m not solely responsible for achieving anything.



Do you have a secret daily pleasure? Listening to traffic reports while

running local errands, knowing MY commute is down the hall from my

bedroom to my office.



How did you get into PR? A relative suggested that my skills would

’translate’ to PR. She pointed out an opening for a manager of corporate

communications at Playboy Enterprises. I didn’t hear ANYTHING she said

except ’Playboy,’ but I applied and got the job. My last press release,

less than a year later, announced a 40% reduction in the workforce that

included me and the rest of the PR department.



What would you do if you didn’t do what you do? I’d be a folk singer, a

la Simon and Garfunkel. My 1960s singing partner and I were pretty good

- I wanted to quit school and go ’on the road.’ He wanted to stay in

school and become a rabbi. Go figure.



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? Wrong era for me -

I’m still trying to figure out where all the flowers have gone, and

what’s actually blowing in the wind.



Name one thing about your past that people would be surprised to

learn.



In 1970 I was a student protestor getting tear-gassed at the University

of Maryland. Two years later, I voluntarily joined US Army Military

Intelligence.



What is the best invention of all time? I don’t know what the best is,

but the worst has to be the plethora of PR awards. Imagine if the time

spent filling out those entries went to effective new business

development, or client service.



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