In Brief

SALT LAKE CITY: Mrs. Fields Corp., which operates food chains TCBY, Pretzeltime, Original Cookie Company and Great American Cookies, has named food and beverage specialists The Londre Company as its agency of record. The Salt Lake City-based company has charged Londre with corporate and product PR for its expanding family of retail brands.

SALT LAKE CITY: Mrs. Fields Corp., which operates food chains TCBY, Pretzeltime, Original Cookie Company and Great American Cookies, has named food and beverage specialists The Londre Company as its agency of record. The Salt Lake City-based company has charged Londre with corporate and product PR for its expanding family of retail brands.

SALT LAKE CITY: Mrs. Fields Corp., which operates food chains TCBY,

Pretzeltime, Original Cookie Company and Great American Cookies, has

named food and beverage specialists The Londre Company as its agency of

record. The Salt Lake City-based company has charged Londre with

corporate and product PR for its expanding family of retail brands.





FORT WORTH: Witherspoon Advertising and Public Relations has hired

Heather Senter as PR director. Senter, who joins the agency from

Sullivan, Higdon & Sink in Wichita, KS, is in charge of PR accounts and

promotion of the agency itself.





NEW YORK: Cohn & Wolfe has hired Robert Copeland to lead the firm’s NY

corporate practice. Copeland founded Copeland Communications, a firm

specializing in corporate reputation and b-to-b media relations, in

1997.





SAN FRANCISCO: Plesser Associates has opened a San Francisco office in

order to better service its Northern CA-based clients, including Red

Herring Communications and ZDNet.





WASHINGTON, DC: The Association of International Automobile

Manufacturers (AIAM) has tapped Timothy MacCarthy, formerly VP of

governmental affairs for Nissan North America, as president and CEO. The

AIAM also named Paul Ryan, previously Nissan’s corporate manager of

governmental affairs, as director of commercial affairs.





SAN FRANCISCO: Walker Interactive Systems has hired former

Burson-Marsteller account director Kimberly Getto as director of

corporate communications. Getto will oversee PR, media relations and all

communications to internal and external audiences.





NASHVILLE: The NFL’s Tennessee Titans have promoted assistant director

of media relations Robbie Bohren to director of media relations.





SHERMAN OAKS, CA: The Mitch Schneider Organization has promoted Lathum

Nelson to publicist. He will assist on publicity campaigns for David

Bowie, Alanis Morissette and Dwight Yoakam.





WESTPORT, CT: Daniel Marcus, former chief of corporate communications

for PanAmSat Corp., has opened his own marketing and communications

firm, Marcus Associates. He hopes to work with clients in the wireless

communications, entertainment and financial services sectors.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.