BENTON HARBOR, MI: Home appliance giant Whirlpool has lured industry veteran Barry Holt away from AC Nielsen to run its PR.
BENTON HARBOR, MI: Home appliance giant Whirlpool has lured
industry veteran Barry Holt away from AC Nielsen to run its PR.
Holt, who joins the company as VP of global communications, will report
directly to chairman and CEO David Whitwam. He has been charged with
heading internal and financial communications, as well as with
amplifying the company’s image and managing Whirlpool’s global network
of communications pros.
’Barry’s expertise will clearly support our company’s global business
strategies,’ said Whitwam.
Given the extent of Whirlpool’s holdings - scores of manufacturing
operations and marketing programs throughout North and South America,
Europe and Asia - and its reputation for being somewhat slow on its feet
when it comes to PR, Holt would seem to have his work cut out for him.
Nonetheless, he is enthusiastic.
’For someone who has been around as long as I have, this seemed a
perfect next move for me,’ said Holt. ’The biggest challenge will be
coordinating the large global network.’
Trained as a journalist at Michigan State, Holt said he ’learned the
business from the ground up’ at Burson-Marsteller. He then jumped to the
client side, holding corporate PR posts at Pepsi-Cola International and
Phillip Morris. He joined AC Nielsen in 1996.