Holt leaves post at AC Nielsen for the top PR position at Whirlpool

BENTON HARBOR, MI: Home appliance giant Whirlpool has lured industry veteran Barry Holt away from AC Nielsen to run its PR.

BENTON HARBOR, MI: Home appliance giant Whirlpool has lured industry veteran Barry Holt away from AC Nielsen to run its PR.

BENTON HARBOR, MI: Home appliance giant Whirlpool has lured

industry veteran Barry Holt away from AC Nielsen to run its PR.



Holt, who joins the company as VP of global communications, will report

directly to chairman and CEO David Whitwam. He has been charged with

heading internal and financial communications, as well as with

amplifying the company’s image and managing Whirlpool’s global network

of communications pros.



’Barry’s expertise will clearly support our company’s global business

strategies,’ said Whitwam.



Given the extent of Whirlpool’s holdings - scores of manufacturing

operations and marketing programs throughout North and South America,

Europe and Asia - and its reputation for being somewhat slow on its feet

when it comes to PR, Holt would seem to have his work cut out for him.

Nonetheless, he is enthusiastic.



’For someone who has been around as long as I have, this seemed a

perfect next move for me,’ said Holt. ’The biggest challenge will be

coordinating the large global network.’



Trained as a journalist at Michigan State, Holt said he ’learned the

business from the ground up’ at Burson-Marsteller. He then jumped to the

client side, holding corporate PR posts at Pepsi-Cola International and

Phillip Morris. He joined AC Nielsen in 1996.



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