DIARY: Yes, genocide will affect your image

And now, for this week’s impossible PR challenge, we present to you the Guatemalan national army.

And now, for this week’s impossible PR challenge, we present to you the Guatemalan national army.

And now, for this week’s impossible PR challenge, we present to you

the Guatemalan national army.



Sure, there was a 36-year civil war with leftist rebels that left

200,000 dead. And sure, the army was blamed for committing most of the

atrocities (including genocide). But it’s nothing that a little dose of

PR can’t cure, right?



’Thirty-six years of civil war left the army with an image problem,’

said Rodrigo Mendoza, a master of understatement whose Guatemala

City-based agency, Vice-Versa, is handling the project. ’We were very

surprised and drawn by the challenge.’ The anti-government leftist

guerrillas might have said the same thing.



So where the national army once churned out propaganda replete with

images of tanks and soldiers, Vice-Versa’s campaign will feature doves,

olive branches and peace symbols superimposed over combat helmets. No

word on whether little plush toys or sing-along jingles will come into

the picture.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.