Democrat Lunde hops Bush wagon

WASHINGTON, DC: Shandwick Public Affairs principal Brian Lunde is attempting to do what some might consider the impossible: sell Democrats and Independents on George W. Bush.

WASHINGTON, DC: Shandwick Public Affairs principal Brian Lunde is attempting to do what some might consider the impossible: sell Democrats and Independents on George W. Bush.

WASHINGTON, DC: Shandwick Public Affairs principal Brian Lunde is

attempting to do what some might consider the impossible: sell Democrats

and Independents on George W. Bush.



The move is a curious one for Lunde, a Democrat with a history of

working for Democratic candidates. ’I’m going with my heart rather than

my history,’ he explained.



Prior to his Shandwick tenure, Lunde ran a consulting firm that assisted

Democratic candidates. He also managed the campaigns that installed

Charles Manatt and Paul Kirk as chairmen of the Democratic National

Committee in the 1980s and served as executive director of the DNC under

Kirk.



Lunde predicts that Democrats and Independents disaffected by the

current partisanship in Washington will find Bush to be ’a different

kind of president.’ He added that his efforts are strictly voluntary and

took pains to differentiate himself from other PR pros trying to

capitalize on the political flavor of the season.



The political turmoil that has engulfed Washington over the past few

years has not sat well with Lunde. ’People do not understand the kind of

changes that (Bush) would bring to DC,’ said Lunde, who touts the

candidate’s record of working well with both Democrats and Republicans

in Texas.



Predictably, Lunde’s Bush push has been met with skepticism by Gore

backers.



Lorraine Voles, a former Gore communications director currently serving

as a senior counselor with Porter Novelli in Washington, insisted that

the Veep is not ignoring the independent crowd. ’He’s speaking to

Independent voters,’ she promised, citing his emphasis on ’prosperity

and progress.’



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