Compaq taps Burson tech pro to fill top slot

HOUSTON: Compaq has raided the agency world to fill its top PR slot, snaring Bill Fasig away from Burson-Marsteller.

HOUSTON: Compaq has raided the agency world to fill its top PR slot, snaring Bill Fasig away from Burson-Marsteller.

HOUSTON: Compaq has raided the agency world to fill its top PR

slot, snaring Bill Fasig away from Burson-Marsteller.



Fasig, previously MD and chairman of the firm’s global technology

practice, will join Compaq next month as VP of corporate communications.

He will oversee PR, analyst relations and executive communications.



’It was a tough decision - I’ve had a great run at Burson,’ said Fasig,

who started out as MD of its public affairs practice three and a half

years ago. Eight months into his tenure, Fasig moved to California to

expand Burson’s tech practice, which was then dominated by a single

client, Sun Microsystems.



Compaq, which ditched Miller/Shandwick to hand its dollars 12 million PR

account to Hill & Knowlton last November, had been looking to fill the

position for about a year, and Dave Middleton served as acting head of

corporate communications during the search. Fasig will report to newly

appointed SVP of marketing Douglas Fox. A Compaq spokeswoman said the

company has 14 in-house PR pros in the US, a significant drop from the

25 it claimed last fall.



When asked if he has his work cut out for him, Fasig said ’absolutely.’

Compaq is still recovering from a massive management shakeup last year

and its consumer PC business is losing market share. The internal

problems have impacted its image - in the most recent Fortune ’Most

Admired’ company rankings, Compaq dropped three places to eighth in its

sector.



Perhaps anticipating Fasig’s departure, Burson elevated Kay Hart to

acting head of the US tech practice last month. Hart joined Burson when

it bought her firm, Hart Cooper Partners, last summer.



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