United taps Dan Klores to hype coming innovation

CHICAGO: United Airlines has added Dan Klores Associates to its slate of PR agencies, tapping the New York-based firm to hype a ’major product innovation’ scheduled to be unveiled later this year.

CHICAGO: United Airlines has added Dan Klores Associates to its slate of PR agencies, tapping the New York-based firm to hype a ’major product innovation’ scheduled to be unveiled later this year.

CHICAGO: United Airlines has added Dan Klores Associates to its

slate of PR agencies, tapping the New York-based firm to hype a ’major

product innovation’ scheduled to be unveiled later this year.



While United manager of media relations Matt Triaca declined to discuss

the specific products that DKA will be working on, he said that the

airline has ’a number of new things coming down the road this year.

We’re sure Dan Klores will be involved.’ Impressed with the firm’s work

on behalf of other clients, United picked DKA after an informal search,

Triaca said.



DKA becomes the fourth PR firm retained by United. Fleishman-Hillard is

the company’s lead agency, but the airline also works with Denver’s

Schenkein/Sherman Public Relations and Weber’s Miami outpost for Latin

American PR. ’Each of the agencies brings a specialty to the table,’

Triaca explained.



Anxious to gain federal approval for its proposed merger, United

recently added Democratic lobbyist Tommy Boggs and Republican Kenneth

Duberstein, a former chief of staff for Ronald Reagan, to its DC staff.

The pair joins a handful of United heavy-hitters in the Beltway,

including Bob Michel, the former Republican House leader, and Ann

Eppard, a former chief of staff for the head of the House

transportation committee.



DKA has been on an impressive new-business roll over the past few

months, picking up retainer or project work from W hotels, Major League

Soccer, Showtime, Nieman-Marcus and Pfizer - accounts collectively

worth in excess of dollars 1 million.



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