Inside.com’s director of communications Jason Roth does media relations for a site that covers the media’s every quiver. Does this make him nuts or just a glutton for punishment? Read on.
Inside.com’s director of communications Jason Roth does media
relations for a site that covers the media’s every quiver. Does this
make him nuts or just a glutton for punishment? Read on.
Describe the company you work for. Inside.com is a news and information
service for professionals working in the entertainment, media and
technology industries. I’m the director of communications - the in-house
media relations position at a media company that obsessively covers the
media. It’s a press junkie’s triple delight.
How do you make a difference? What I do is pretty symbiotic. I’m an
intermediary between our top-tier editorial staff and every other
conceivable kind of media. Much of the time, I’m simply introducing
talented journalists to other talented journalists.
Tell us something amusing about the company. When I walked in the door,
I got a souped-up laptop and a high-speed Internet connection, but it
took me two weeks to get my own phone. Sign of the times.
How did you get into PR? My first PR job was in Chicago. I took it
because the agency had a great dog living there full-time. Astro, this
one’s for you, buddy.
What would you like to change about the PR industry? As far as imaging
goes, I think that we should take a page from the Shriners and start
wearing fezzes and driving around in itty-bitty cars at parades. I defy
you to bad-mouth anyone with a fez and a little car.
Who will be the PR industry’s next big hero, and why? Wait, you guys
said it was me. It’s not me? Who is the bastard?
What is your favorite music? I’m a broadly dedicated music fan, but some
of my favorite things include: skinny tie power-pop, pioneering Chicago
house/Detroit techno, Black Sabbath-inspired sludge metal, synthesizer
new-wave, first-wave American indie punk, abstract electronic artists.
Oh yeah, and Cheap Trick. Definitely Cheap Trick.
Do you have a secret daily pleasure? Dannon coffee yogurt. It’s not
really coffee, it’s not regular yogurt: discuss.
What is your worst habit? Involuntarily doing drum solos with pens and
pencils. I’m a regular office Keith Moon.
Who do you hate most? Chatty people at the movies. I’m not a violent
man, but I’ve had some gory fantasies about people who can’t distinguish
between a public theater and their living room.
What is the secret of your success? Killing ’em with kindness.