PResence loses, and finds, a prez

NEW YORK: PResence president Laura Schoen has accepted BSMG’s top global healthcare post - but not before handpicking former Ogilvy/NY managing director Nancy Rueth to take her place.

NEW YORK: PResence president Laura Schoen has accepted BSMG’s top global healthcare post - but not before handpicking former Ogilvy/NY managing director Nancy Rueth to take her place.

NEW YORK: PResence president Laura Schoen has accepted BSMG’s top

global healthcare post - but not before handpicking former Ogilvy/NY

managing director Nancy Rueth to take her place.



BSMG’s pursuit of Schoen, who spent six years as president of Euro

RSCG-owned PResence, took nine months and involved three counter

offers. BSMG posted healthcare invome of dollars 12 million in 1999,

down 7%. PResence is a dollars 3.5 million healthcare-only shop.



Schoen left on good terms, in part because she hand-picked Rueth as her

replacement. The professional relationship between the two dates back

over a decade, when they were colleagues in Burson-Marsteller’s

healthcare practice.



Rueth said she was attracted by the entrepreneurial challenge of

building up PResence. ’The fact I have so much experience doesn’t mean

I don’t need new experiences,’ she said.



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