Northwestern professor Caywood to build e-biz PR

EVANSTON, IL: Noted academic Clarke Caywood is leaving the ivy-covered walls of Northwestern University’s Medill School of Journalism to build a marketing and PR operation for eMarketWorld.com.

EVANSTON, IL: Noted academic Clarke Caywood is leaving the ivy-covered walls of Northwestern University’s Medill School of Journalism to build a marketing and PR operation for eMarketWorld.com.

EVANSTON, IL: Noted academic Clarke Caywood is leaving the

ivy-covered walls of Northwestern University’s Medill School of

Journalism to build a marketing and PR operation for

eMarketWorld.com.



Caywood is taking a one-year sabbatical from Northwestern, where he

chaired Medill’s integrated marketing communications department for the

past five years. Former chair Martin Block will assume Caywood’s role

during his absence.



Caywood, who has done consulting for eMarketWorld for the past four

years, said company founder Skip Brickley ’believes heavily in PR. I

feel like I’m following the Medill journalism model because of the

editorial independence the company gives show planners.’



eMarketWorld organizes conferences that center on specific industries

(autos, chemicals, food and beverage). Rather than simply promising

speaking opportunities to conference sponsors, the company hires

editors and creates industry advisory panels to plan meeting

agendas.



Caywood assumes the title of chief marketing officer, a post

encompassing corporate branding and communications efforts. He will

also head up a division that coordinates executive summit meetings.



Caywood expects to have a five-person communications staff at the

corporate level and will employ individual PR pros for each of the 30

conferences eMarketWorld runs each year. ’I’m certainly looking forward

to hiring my students,’ he joked.



The company is fairly unique in that it gives its senior officers

profit-and-loss responsibilities. ’My intent is to help them build the

business, because I like their model,’ he explained.



Caywood must decide by April whether he wants to return to Northwestern

or stay in the business world. For now, he’s commuting weekly from his

suburban Chicago home to eMarketWorld’s Richmond, VA offices.



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