EVANSTON, IL: Noted academic Clarke Caywood is leaving the ivy-covered walls of Northwestern University’s Medill School of Journalism to build a marketing and PR operation for eMarketWorld.com.
EVANSTON, IL: Noted academic Clarke Caywood is leaving the
ivy-covered walls of Northwestern University’s Medill School of
Journalism to build a marketing and PR operation for
Caywood is taking a one-year sabbatical from Northwestern, where he
chaired Medill’s integrated marketing communications department for the
past five years. Former chair Martin Block will assume Caywood’s role
during his absence.
Caywood, who has done consulting for eMarketWorld for the past four
years, said company founder Skip Brickley ’believes heavily in PR. I
feel like I’m following the Medill journalism model because of the
editorial independence the company gives show planners.’
eMarketWorld organizes conferences that center on specific industries
(autos, chemicals, food and beverage). Rather than simply promising
speaking opportunities to conference sponsors, the company hires
editors and creates industry advisory panels to plan meeting
Caywood assumes the title of chief marketing officer, a post
encompassing corporate branding and communications efforts. He will
also head up a division that coordinates executive summit meetings.
Caywood expects to have a five-person communications staff at the
corporate level and will employ individual PR pros for each of the 30
conferences eMarketWorld runs each year. ’I’m certainly looking forward
to hiring my students,’ he joked.
The company is fairly unique in that it gives its senior officers
profit-and-loss responsibilities. ’My intent is to help them build the
business, because I like their model,’ he explained.
Caywood must decide by April whether he wants to return to Northwestern
or stay in the business world. For now, he’s commuting weekly from his
suburban Chicago home to eMarketWorld’s Richmond, VA offices.