FRB/BSMG grabs dollars 15m Exelon IR biz

CHICAGO: Exelon, a holding company that will be created following the completion of Chicago-based Unicom’s dollars 7.8 billion merger with Philadelphia’s Peco Energy, has tapped Financial Relations Board/BSMG to provide the IR component of its dollars 15 million branding campaign.

CHICAGO: Exelon, a holding company that will be created following the completion of Chicago-based Unicom’s dollars 7.8 billion merger with Philadelphia’s Peco Energy, has tapped Financial Relations Board/BSMG to provide the IR component of its dollars 15 million branding campaign.

CHICAGO: Exelon, a holding company that will be created following

the completion of Chicago-based Unicom’s dollars 7.8 billion merger

with Philadelphia’s Peco Energy, has tapped Financial Relations

Board/BSMG to provide the IR component of its dollars 15 million

branding campaign.



FRB’s actual cut of the dollars 15 million will be in the six-figure

range, according to FRB chairman and CEO Ted Pincus. Tierney & Co., a

Philadelphia-based integrated firm, will get the lion’s share of the

revenue for ads and some PR.



’We will provide a whole range of IR services, from consulting to

strategic positioning,’ said Pincus. ’Not only do they now have a new

story to tell, but they plan to be listed on the New York Stock

Exchange in September, which will include a road show throughout the US

and Europe,’ he said.



The Tierney/FRB tandem bested J. Walter Thompson/Hill & Knowlton, Young

& Rubicam/Burson-Marsteller and Leo Burnett USA/it’s in-house team.



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