Edelman buys NY ad shop Callahan

NEW YORK: Edelman has picked up a piece of the integrated marketing puzzle, snaring New York-based issue-advocacy ad shop Callahan Creative.

NEW YORK: Edelman has picked up a piece of the integrated marketing puzzle, snaring New York-based issue-advocacy ad shop Callahan Creative.

NEW YORK: Edelman has picked up a piece of the integrated

marketing puzzle, snaring New York-based issue-advocacy ad shop

Callahan Creative.



Callahan Creative, which will soon be renamed Blue Worldwide,

represents Edelman’s first dip into the advertising pool. The purchase

was spurred by the firm’s final-round loss in the battle for the

dollars 50 million Council for Biotechnology Information account.



Edelman president and CEO Richard Edelman said he believes that the

agency might have won the account had it not been ’competitively

disadvantaged’ by its lack of an issue - and advocacy-advertising

arm.



’I looked across the table at (Edelman vice chairman and Washington GM)

Leslie Dach and said, ’’That’s the last one we’re going to lose like

that.’’



Edelman envisions a ’PR-centric’ model of communications, in which

advertising and other disciplines would contribute to the marketing

mix. Dach added that by bringing advertising in-house, the firm might

achieve better strategy coordination. ’We can all sit around one

table,’ Dach explained.



Callahan Creative founder Sarah Callahan, whose shop is expected to

post dollars 6 million in billings this year, boasts a background in

political advertising, having worked with such well-known consultants

as Carter Eskew and Mandy Grunwald. The firm produces ads for CBS and

ESPN, and still does some political work.



Callahan has already worked with Edelman on several ventures, including

an ongoing campaign on behalf of the Biotechnology Industry

Organization.



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