DIARY: The latest trend: forget clients, let pros wear the clothes

When PRWeek first launched, many industry folk protested our intrusion into their secret world, claiming that they’d rather remain behind the scenes. These days, however, keeping PR pros out of the press is about as difficult as saying no to a night of free Caipirinhas.

When PRWeek first launched, many industry folk protested our intrusion into their secret world, claiming that they’d rather remain behind the scenes. These days, however, keeping PR pros out of the press is about as difficult as saying no to a night of free Caipirinhas.

When PRWeek first launched, many industry folk protested our

intrusion into their secret world, claiming that they’d rather remain

behind the scenes. These days, however, keeping PR pros out of the press

is about as difficult as saying no to a night of free Caipirinhas.



Perusing The New York Post last week, we were struck by how frequently

our PR friends turn up on the fashion pages. In a full-page spread on

slip-dresses, Lizzie Grubman/Peggy Siegel’s Liz Cohen and fashion

designer Betsy Johnson’s rep Ali Takeman were both snapped wearing the

skimpiest of summer styles.



When we asked Post fashion writer Libby Callaway how so many PR pros

find their way onto her pages, she replied, ’Because they are

everywhere!’



The latest mantra for publicists seems to be, why pay celebrities to

wear your goods when you can just turn yourself into one?



’You can definitely tell when they are repping someone because they

always have the shoes, that bag and the jewelry,’ Callaway adds.



Of course, the Post isn’t the only place these media darlings have been

popping up in print of late. Cohen is also featured in this month’s

issue of Harper’s Bazaar, while the new Hampton’s Country is plastered

with mugshots of our leading ladies.



Hmm - we haven’t seen too many photo spreads with advertising pros

recently.



Score another one for PR?



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