DIARY: Taylor pros embark on PR-apalooza

PR really is a 24/7 business. Just ask the exhausted publicists at Alan Taylor Communications.

PR really is a 24/7 business. Just ask the exhausted publicists at Alan Taylor Communications.

PR really is a 24/7 business. Just ask the exhausted publicists at

Alan Taylor Communications.



Having committed to organizing five major events in four days, agency

heads divvied up the firm’s 45 pros into five squads. ’We always talk

about how PR is a 24-hour business,’ said EVP Mark Beal. ’But for that

span, we literally had people working 24 hours a day.’



The PR marathon began, appropriately enough, with Adidas’ introduction

of the US Olympic uniforms at the World Trade Center on Monday, July

10.



It was followed 24 hours later by the unveiling of a new Wheaties box

featuring tennis champ Pete Sampras.



Next up was a PR double-header on Wednesday, with Carl Lewis introducing

a new MasterCard product in New York City, and a golf event in

Washington, DC for Sandbox.com. The week wound down on Thursday with a

Carlton Fisk media appearance on behalf of Smirnoff Vodka. Through it

all, of course, the agency continued its usual slate of client and pitch

meetings.



’We could easily do it again,’ boasted Beal, before quickly adding, ’Not

that we’d want to plan it that way. It was really unusual that

everything came together on consecutive days.’



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