Burson MD Clarke defects, joins H&K

NEW YORK: Burson-Marsteller’s hi-tech practice has suffered another high-level defection, with managing director Michele Clarke departing to join Hill & Knowlton.

NEW YORK: Burson-Marsteller’s hi-tech practice has suffered another high-level defection, with managing director Michele Clarke departing to join Hill & Knowlton.

NEW YORK: Burson-Marsteller’s hi-tech practice has suffered

another high-level defection, with managing director Michele Clarke

departing to join Hill & Knowlton.



Clarke, who joined Burson last summer, will become head of H&K’s New

York technology group and deputy head of the US technology practice,

under Maureen Blanc.



For the past few months, Clarke had been in a new business development

role. She met H&K CEO Tom Hoog after pitching the Motorola account,

which H&K won last month (PRWeek, June 5).



’I needed a strong lead person on the East Coast,’ Hoog said. ’Several

potential clients said that there was someone at Burson who was

impressive. That’s all it took.’



When asked if Clarke’s departure was in violation of non-compete

agreements enacted in the wake of WPP’s purchase of Burson parent Young

& Rubicam, Hoog claimed they didn’t apply since his discussions with

Clarke commenced before the acquisition was announced.



Clarke’s defection comes on the heels of the announcement that Bill

Fasig, chairman of Burson’s global technology practice, will join

Compaq (an H&K client) next month. Roy Clason, who quietly came over to

Burson from Dell in January, has stepped into Clarke’s shoes as East

Coast market leader.



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