Arthur Andersen prowls for a Chicago PR manager

CHICAGO: Arthur Andersen is on the prowl for marketing muscle, hunting for a PR manager in its Chicago office.

CHICAGO: Arthur Andersen is on the prowl for marketing muscle, hunting for a PR manager in its Chicago office.

CHICAGO: Arthur Andersen is on the prowl for marketing muscle,

hunting for a PR manager in its Chicago office.



The successful candidate will direct local PR efforts as well as

coordinate work with Ketchum, the company’s agency of record.



’We consider Chicago one of our primary offices in the world,’ said

Matt Gonring, managing partner of communications and integrated

marketing.



He declined, however, to reveal any information about the person who

previously held the PR manager post.



Andersen is in the midst of a major rebranding campaign that will see

the company spend dollars 2 million on PR in 2000 (PRWeek, Feb. 14).

Earlier this year, the company formally unveiled a new orange-globe

corporate logo - the cornerstone of a plan to change its image from

that of a stodgy accounting firm to an Internet-era accounting and

consulting company.



Andersen market research found that the business world views the

company as primarily an auditing and accounting firm, activities that

make up only about 30% of its dollars 7 billion in annual business. The

company is also trying to address market confusion over its identity

vis-a-vis its corporate cousin, Andersen Consulting.



Gonring oversees a global communications staff of 650 people. The

Chicago PR manager position reports to Paul Cahn, director of marketing

for Andersen’s central region.



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